Program Overview

Through powerful plenaries, High Order Bits (muscular, highly concentrated fifteen-minute presentations on projects and ideas from technology innovators that will stir your mind, heart, and/or soul), spirited discussions, and focused drill-down sessions, ETech detects and amplifies the first ripples in waves of technology on the move.

Just some of the themes you'll find reflected in this year's ETech program are: The grand vision of web services is morphing into the more useful--and profitable--goals of providing alternate interfaces to data and services. Social networking services are groping for more dimensions of value. Wireless meshes made of small devices continue to accelerate decentralization. Mobile devices of many forms and functions now inhabit desktops, pockets, and cars. Hackers have discovered the joys of cracking open devices to prod and mod, using cheap, off-the-shelf technology.

Monday, March 14

7:00 am
Breakfast

8:30 am - 12:30 pm
Tutorials

SOLD OUT Net Objects Workshop 
Tom Igoe , Raffi C. Krikorian 
Time: 8:30am - 12:00pm
Location: California Ballroom A 

Web Services Mash-Up 
Alan Taylor , Erik Benson, Cal Henderson 
Time: 8:30am - 12:00pm
Location: California Ballroom B 

Creating Passionate Users 
Kathy Sierra 
Time: 8:30am - 12:00pm
Location: California Ballroom C 

12:00 pm-1:30 pm
Lunch Break

1:30 pm -5:00 pm
Tutorials

Hack Sci-Fi Features into Your Car 
Damien Stolarz , Raffi C. Krikorian 
Time: 1:30pm - 5:00pm
Location: California Ballroom A 

Building an SMS Service 
Dennis Crowley , Surj Patel 
Time: 1:30pm - 5:00pm
Location: California Ballroom B 

Build Contentcentric Applications on RSS, Atom, and the Atom API 
Ben Hammersley 
Time: 1:30pm - 5:00pm
Location: California Ballroom C 

=================

Tuesday, March 15

7:00 am
Breakfast

8:30 am - 9:00 am
Conversation

Rules for Remixing 
Rael Dornfest 
Time: 8:30am - 9:00am
Location: California Ballroom B & C 

9:00 am - 10:30 am
High Order Bits

O'Reilly Radar: News From the Future 
Tim O'Reilly 
Time: 9:00am - 9:15am
Location: California Ballroom B & C 

Web Services as a Strategy for Startups: Opening Up and Letting Go 
Stewart Butterfield , Cal Henderson 
Time: 9:15am - 9:30am
Location: California Ballroom B & C 
Track: Web Services 

The App is the API: Building and Surviving Remixable Applications 
Mike Shaver 
Time: 9:30am - 9:45am
Location: California Ballroom B & C 

Remixing Technology at Applied Minds 
W. Daniel Hillis , 
Time: 9:45am - 10:15am
Location: California Ballroom B & C 

TBA 
Jeffrey P. Bezos 
Time: 10:15am - 10:30am
Location: California Ballroom B & C 

10:30 am - 11:00 am
Morning Break

11:00 am -11:45 am
High Order Bits

From the Labs: Microsoft Research 
Richard F. Rashid, Ph.D. 
Time: 11:00am - 11:15am
Location: California Ballroom B & C 

From the Labs: Yahoo! Research Labs 
Gary William Flake 
Time: 11:15am - 11:30am
Location: California Ballroom B & C 

From the Labs: Google Labs 
Peter Norvig, Ph.D. 
Time: 11:30am - 11:45am

Location: California Ballroom B & C 

11:45 am - 12:15 pm
Conversation

Von Neumann's Universe 
George Dyson 
Time: 11:45am - 12:15pm
Location: California Ballroom B & C 

12:15 pm - 12:30 pm
Remixing the Network - Getting Cooties Out of Your Data 
Kevin Kealy 
Time: 12:15pm - 12:30pm
Location: California Ballroom B & C 


12:35 pm- 1:45 pm
Lunch Break

1:45 pm - 2:30 pm
Sessions

Endangered Devices and How We Can Save Them 
Wendy Seltzer , Jason Schultz 
Time: 1:45pm - 2:30pm

Location: California Ballroom B 
Track: Emerging Topics 

Tangible Computing 
Chris Heathcote , Matt D. Jones 
Time: 1:45pm - 2:30pm
Location: California Ballroom C 
Track: Emerging Topics 

Remixing the Network - Getting Cooties Out of Your Data 
Kevin Kealy 
Time: 1:45pm - 2:30pm
Location: Plaza Room B 

2:35 pm - 3:20 pm
 
How Sex Laws Incite Technological Change 
Annalee Newitz 
Time: 2:35pm - 3:20pm

Location: California Ballroom B 
Track: Emerging Topics 

Remixing DNA 
Drew Endy 
Time: 2:35pm - 3:20pm
Location: California Ballroom C 

Building Applications Without Software 
Adam Gross 
Time: 2:35pm - 3:20pm
Location: Plaza Room B 
Track: Products and Services 

3:20 pm -3:50 pm
Afternoon Break

3:50 pm - 4:35 pm
Sessions

Reinventing Radio: Enriching Broadcast with Social Software 
Tom Coates , Matt Biddulph, Paul Hammond, Matt Webb 
Time: 3:50pm - 4:35pm
Location: California Ballroom B 
Track: Social Software 

Building a New Web Service at Google 
Nelson Minar 
Time: 3:50pm - 4:35pm
Location: California Ballroom C 
Track: Web Services 

Microsoft Research - Turning Ideas into Reality 
Phil Fawcett 
Time: 3:50pm - 4:35pm
Location: Plaza Room B 
Track: Products and Services 

4:40 pm - 5:25 pm
 
Taking Back Television: An Open Approach to the Development and Deployment of Next Generation Media 
Tim Halle 
Time: 4:40pm - 5:25pm
Location: California Ballroom B 
Track: Emerging Topics 

"Just" Use HTTP 
Sam Ruby 
Time: 4:40pm - 5:25pm
Location: California Ballroom C 
Track: Web Services 

5:30 pm - 6:15 pm
 
ifabricate: Collaborative Atom Hacking 
Saul Griffith 
Time: 5:30pm - 6:15pm
Location: California Ballroom B 

Amazon.com: E-Commerce at Interplanetary Scale 
Werner Vogels 
Time: 5:30pm - 6:15pm
Location: California Ballroom C 
Track: Emerging Topics 

=================

Wednesday, March 16

7:00 am Breakfast

8:30 am - 8:45 am
High Order Bit

Bits and Atoms 
Neil Gershenfeld 
Time: 8:30am - 9:15am
Location: California Ballroom 


8:45 am - 9:15 am
Conversation

A Conversation with Neil Gershenfeld 
Tim O'Reilly , Dale Dougherty, Bran Ferren, Neil Gershenfeld, Saul Griffith 
Time: 8:45am - 9:15am
Location: California Ballroom B & C 

9:15 am -
10:00 am
High Order Bits

All Complex Ecosystems Have Parasites 
Cory Doctorow 
Time: 9:15am - 9:30am
Location: California Ballroom B & C 
Track: Emerging Topics 

The Swarming Web 
Justin F. Chapweske 
Time: 9:30am - 9:45am
Location: California Ballroom B & C 

Wikipedia and the Future of Social Computing 
Jimmy Wales 
Time: 9:45am - 10:00am
Location: California Ballroom B & C 
Track: Social Software 

10:00 am - 10:30 am
Conversation

Folksonomy, or How I Learned to Stop Worrying and Love the Mess 
Clay Shirky , Stewart Butterfield, Joshua Schachter, Jimmy Wales 
Time: 10:00am - 10:30am
Location: California Ballroom B & C 

10:30 am - 11:00 am
Morning Break

11:00 am - 11:45 am
High Order Bits

From the Classroom: Phone as Platform: Lessons from ITP 
Clay Shirky 
Time: 11:00am - 11:15am
Location: California Ballroom B & C 
Track: Untethered 

From the Classroom: Networked Objects at ITP 
Tom Igoe 
Time: 11:15am - 11:30am
Location: California Ballroom B & C 

From the Classroom: Remixing Wikis with Rendezvous, Web Services and SchoolTool 
Tom Hoffman , Tim Lauer 
Time: 11:30am - 11:45am
Location: California Ballroom B & C 
Track: Social Software 


11:45 am - 12:15 pm
Conversation

Independent Individuals and Wise Crowds, or Is It Possible to Be Too Connected? 
James Surowiecki 
Time: 11:45am - 12:30pm
Location: California Ballroom B & C 


12:15 pm - 12:30 pm
 

Mobile Computing On the Edge 
Jon Bostrom 
Time: 12:15pm - 12:30pm
Location: California Ballroom B & C 


12:35 pm - 1:45 pm
Lunch Break

1:45 pm - 2:30 pm
Sessions

Building Communities with Software 
Joel Spolsky , Michael Pryor 
Time: 1:45pm - 2:30pm
Location: California Ballroom B 
Track: Social Software 

Ontology is Overrated: Links, Tags, and Post-hoc Metadata 
Clay Shirky 
Time: 1:45pm - 2:30pm
Location: California Ballroom C 
Track: Emerging Topics 

Python in your Pocket 
Erik Smartt 
Time: 1:45pm - 2:30pm
Location: Plaza Room B 
Track: Products and Services 

2:35 pm - 3:20 pm
 
Lessons Learned While Building Basecamp 
Jason Fried 
Time: 2:35pm - 3:20pm
Location: California Ballroom B 
Track: Business 

Remixing Culture with RDF: Running a Semantic Web Search in the Wild 
Matthew Haughey , Mike Linksvayer 
Time: 2:35pm - 3:20pm
Location: California Ballroom C 
Track: Emerging Topics 

TBA - Yahoo! 
Jeremy D. Zawodny 
Time: 2:35pm - 3:20pm
Location: Plaza Room B 

3:20 pm - 4:20 pm
Afternoon Break

4:20 pm - 5:05 pm
Sessions

Hardware Hacks from the Far Side 
James Larsson 
Time: 4:20pm - 5:05pm
Location: California Ballroom B 
Track: Hardware 

Forgiveness, Not Permission: Retro-fitting the Semantic Web onto British Democracy 
Tom Loosemore , Stefan Magdalinski 
Time: 4:20pm - 5:05pm
Location: California Ballroom C 
Track: Emerging Topics 

The Easier, Faster Route to Building Mobile Applications: Using the Best of Existing Approaches and Overcoming Current Limitations 
Rodney Aiglstorfer 
Time: 4:20pm - 5:05pm
Location: Plaza Room B 
Track: Products and Services 

5:10 pm - 5:55 pm
 
Social Robotics, Scmocial Robotics: Feral Robotics and Some Other Quacking, Shaking, Bubbling (what would the opposite of feral be?) Robots 
Natalie Jeremijenko 
Time: 5:10pm - 5:55pm
Location: California Ballroom B 

BBC Programme Information Pages: An Architecture for an On-Demand World 
Tom Coates , Gavin Bell, Matt Biddulph, Margaret Hanley 
Time: 5:10pm - 5:55pm
Location: California Ballroom C 
Track: Web Services 

=================

Thursday, March 17

7:00 am Breakfast

8:30 am - 8:45 am
High Order Bit

Re:MixMe 
Lawrence Lessig 
Time: 8:30am - 8:45am
Location: California Ballroom B & C 

8:45 am - 9:15 am
Conversation

Conversation with Lawrence Lessig 
Time: 8:45am - 9:15am
Location: California Ballroom B & C 

9:15 am - 10:00 am
High Order Bits

Military E-Tech 
JC Herz 
Time: 9:15am - 9:30am
Location: California Ballroom 
Track: Social Software 

Emerging Massive Media 
Paula Le Dieu 
Time: 9:30am - 9:45am
Location: California Ballroom 
Track: Emerging Topics 

The Economics of the Long Tail 
Chris Anderson 
Time: 9:45am - 10:00am
Location: California Ballroom B & C 

10:00 am - 10:30 am
Conversation
TBD

10:30 am - 11:00 am
Morning Break

11:00 am - 11:45 am
Sessions

Putting the P Back in VPN: An Overlay Network to Resist Traffic Analysis 
Roger Dingledine 
Time: 11:00am - 11:45am

Location: California Ballroom A 
Track: Peer-to-peer 

VC Funding for Geeks; or, How to Get Your Technology to Emerge the VC Way 
Marc Hedlund 
Time: 11:00am - 11:45am
Location: California Ballroom B 
Track: Business 

Remixing the Networking Platform: Hacking Hardware and Adding Services 
Nikolaj Nyholm 
Time: 11:00am - 11:45am
Location: California Ballroom C 

Ask Jeeves Alpha 
Rahul Lahiri , Apostolos Gerasoulis 
Time: 11:00am - 11:45am
Location: Plaza Room B 
Track: Products and Services 

11:45 am - 12:30 pm
 
Trust Me: Adventures in Social Engineering 
Pavni Diwanji 
Time: 11:45am - 12:30pm
Location: California Ballroom A 
Track: Social Software 

Life Hacks Live 
Danny O'Brien , Merlin Mann 
Time: 11:45am - 12:30pm
Location: California Ballroom B 
Track: Emerging Topics 

12:35 pm - 1:45 pm
Lunch Break

1:45 pm - 2:30 pm
Sessions

It's Not Rocket Science: The Brain for Designers 
Matt Webb , Tom Stafford 
Time: 1:45pm - 2:30pm
Location: California Ballroom B 

Tech That Helps the World 
Lee Felsenstein 
Time: 1:45pm - 2:30pm
Location: California Ballroom C 
Track: Emerging Topics 

2:35 pm -
3:20 pm
 

Making Web Services Personal 
Ben Trott 
Time: 2:35pm - 2:55pm
Location: California Ballroom B 

From the Garage: Lessons Learned Birthing and Building Web Start-Ups 
Mark Fletcher 
Time: 3:00pm - 3:20pm
Location: California Ballroom B 

Public Documents as Weblogs 
Mark Simpkins , Gavin Bell 
Time: 2:35pm - 3:20pm
Location: California Ballroom C 
Track: Web Services